Sarah Gershman on Emotion as a Currency for Remembering Content

According to numerous studies, emotion is a basic currency for remembering content. A listener must connect emotionally to what they hear in order to remember what the speaker says. Simply, we remember most vividly the events in our lives in which we were most emotionally impacted.”

— Sarah Gershman, Do You Need Charisma to Be a Great Public Speaker? (via swissmiss)